Ibm Motivation

 Ibm Inspiration Research Conventional paper

The Wisdom of My Audience: Motivation and Audience in Enterprise Interpersonal Tagging Jennifer Thom-Santelli

Cornell University, HCI Group 301 College Avenue Ithaca, BIG APPLE USA 14850 +1 607 255 7826

Michael J. Muller

APPLE Research 1 Rogers Street Cambridge, MOTHER USA 02142 +1 617 693 4235

[email protected] edu

[email protected] apple. com


Social tagging systems enable users to share resources labeled according to community-generated tags. These devices serve to set up personal information, offer opportunities intended for users to convey their details and to permit social details seeking. In this paper, all of us examine the motivations in back of tag variety, specifically centering on the cultural aspects of selecting tags for an audience. We describe initial results from a qualitative research of users of marking systems deployed within a large enterprise. Disovery coding suggests that users continue to be cognizant that their tags play a social part and that users' tag assortment strategies will be managed with respect to this awareness.

encompasses equally organization of resources and communication, when sociality identifies tagging to get oneself versus other recipients (i. elizabeth. viewers of the content). Marking typology is studied with respect to whether or not tags are helpful in completing a task [9] or perhaps whether they accomplish a specific function such as data retrieval [4]. It is not necessarily yet clear from backward categorization of tags what motivations exist for selecting certain tags. Through this poster, all of us focus mainly on the interpersonal motivations behind the tag-selection process, particularly the understanding of one's viewers. We after that describe first findings by a qualitative study of users of tagging devices that are deployed within a significant enterprise.

Groups and Subject matter Descriptors

L. 5. several [Information Interfaces and Presentation]: Group and Business Interfaces

installment payments on your METHODOLOGY

We could conducting a field study by which we observe members of two areas of practice within an business: project managers and end user experience designers. We concentrate on these two particular communities to more tightly investigate marking within groups and within communities of practice. Semi-structured interviews will be being done with a sample of 40 individuals (20 from every community), stratified by marking activity as determined by journal analysis in the Dogear interior social bookmarking internet site [7]. Interviews incorporate a series of open-ended questions relating to informants' jobs in the business, the neighborhoods with which they identify and general dialogue regarding their very own tagging activities, concluding with specific vertueux in which we all ask informants to discuss certain tags they own created in various tagging systems. Coding with the interviews is influenced simply by grounded theory (e. g. [5]): there is not any a priori hypothesis; theory emerges from the data; and there are a lot of rounds of interviewing in which the questions at a later time round happen to be influenced by themes rising from evaluation of the previous rounds.

General Terms

Man Factors


Tagging, cultural software, community, audience


Interpersonal tagging systems have emerged as a compelling technical framework through which to study the introduction of distributed residential areas [4, 6, several, 9, twelve, 11]. One particular common approach, social bookmarking, allows users to categorize distributed resources applying tags [4]. Social bookmark management systems inject sociality in to information seeking; that is, users search for methods via community browsing, just like looking for social bookmarks according to popularity or perhaps by whoms creating the marking [7]. Tagging inspiration within these kinds of social devices has been characterized in a mainly dichotomous fashion. Marlow ain al. [6] employ the categories of organizational vs . sociable, where organizational motivations support users seek out individual gain for re-finding personal methods. Social motives are expressive of the tagger's identity and for that reason...

References: [1] Ames, Meters. & Naaman, M., Why we label: motivations for annotation in mobile and online mass media. Proc. CHI07. [2] Farrell, S., Lau, T., Wilcox, E. & Muller, M., Socially augmenting employee single profiles through persons tagging. Proc. UIST07. [3] Goffman, E., Presentation of self in everyday life. Doubleday, New York, 1956. [4] Golder, S. & Huberman, M., Usage habits of collaborative tagging systems. J. of Info. Sci., thirty-two (2006), 198-208. [5] Glaser, S. & Strauss, A. Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine, New York, 1967. [6] Marlow, C., Naaman, M., boyd, d., & Davis, Meters., HT06, Tagging Paper, Taxonomy, Flickr, Academics Article. To see. Proc. Hypertext06. [7] Millen, D., Yang, M., Whittaker, S., and Feinberg, T., Social bookmarking and exploratory search. Proc. ECSCW07. [8] Muller, M. M. Comparing tagging vocabularies amongst four business tag-based services. Proc. GROUP 2007. [9] Sen, S., Lam, S i9000. K., Rashid, A. M., Cosley, D., Frankowski, M., Osterhouse, T., Harper, F. M., & Riedl, T., tagging, neighborhoods, vocabulary, advancement. Proc. CSCW 2006 [10] Wash, S. & Rader, E., General public Bookmarks and Private Benefits: An Analysis of Incentives in Social Processing. Proc. ASIST 2007. [11] Zollars, A., Emerging motives for tagging: expression, overall performance and movements. Position newspaper, Tagging and Metadata to get Social Data Sharing Workshop, WWW2007.

several. 2 The wisdom of " my” crowd

Yet , the audience is definitely not an undifferentiated one. Instead, users understand that it is largely composed of users of the firm who aren't necessarily strangers. The audience generally shares mutual interests (more frequently) and job function (less frequently). As a result, users tailor their very own tags to their audience by anticipating how each audience might be drawn to the content they are really highlighting in each of these systems: " I select a selection of tags, as many as conceivable, in order to rivalidad interest to ensure that people can read it (a web bookmark). It's definitely not for me to re-find – I am aware what each one of these articles happen to be. ” (ET, Visual Designer) However , the consumer utility of social tagging systems remains salient. As the active taggers in our sample do believe that the value of marking is mainly social and expressive of your respective interests to an audience, the ease of re-finding book marks and blog articles also is important in tag assortment (see also [7]). We


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