п»ї1) Your suggestion to the Harley davidson Davidson Management Team: Should Harley Davidson continue to recruit the Posse Ride? For what reason or perhaps you should? What position should the Posse Ride play in the HOG events mix? HIGH DEFINITION should continue its popular posse trip because of the pursuing reasons HIGH DEFINITION being a large involvement merchandise, keeping the clients involved also after the revenue. It fosters the feeling of brand community which leads to customer's personal identity with the brand Gives a much deeper insight with the target customer needs & likings Boosting its post sales service throughout the stops
Delivering business for the dealers
Campaign by means of providing merchandises and creating a conference Posse is an important event in the hog event mix mainly because it focuses on large involvement and low cost. In our opinion, this will happen every year. Should be made into a flagship event
2) How should the Posse Ride be made to maximize the effectiveness and profit producing potential, when you decide to preserve it? Exhibit several: Harley will not be able to utilize understanding the customers' needs before and after e display 7. High manager and executive engagement with the client Creating strong brand collateral
The souvenirs if home delivered can help you the customer from trouble of carrying all this along Upcoming Product improvements
3) Do you see several " tensionsвЂќ that are unavoidable if they continue the rides? What are they? How would you take care of them? The structure of Posse on its own was very loose that allowed plenty of spontaneity, thus lots of independence Strong emotional and behavioural attachment to the brand hard disks high requirement regarding the knowledge they assume. Therefore director have to successfully balance these tensions electronic. g though unavailaibilty of tshirt has not been that a significant glitch. The highe requirement of buyer led it to a major dissapointment Fragmentation vs Unity-A major challenge is developing several disparate but essential groups. Proper care must be taken up reinforce...